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A domain name can be used for marketing purposes by creating a website with a catchy and memorable domain name that relates to the company or product being marketed. This can help to build brand recognition and establish a professional online presence for the business. The domain name can also be used in marketing campaigns, such as email marketing or online advertising, to direct potential customers to the website and increase traffic and engagement. Additionally, a keyword-rich domain name can improve search engine optimization, making it easier for customers to find the website through search engines.